KITH FOR WILSON

Over the years, the three courts at Yardley Tennis Club had fallen into disrepair. Together with Wilson, we resurfaced and redesigned them using the color palette from our upcoming collection. To help bring this vision to life, we partnered with Give It Your Max—a UK-based children’s charity dedicated to improving the lives of disadvantaged and vulnerable youth aged 4–18 through the game of tennis.

Since the court completion in June 2025, the transformation has been nothing short of remarkable not just for the club, but for the wider Yardley community. Membership has grown by over 82%, with record levels of junior and family participation. YTC has also diversified their membership structure, making tennis accessible through low-cost, pay-as-you-go options that remove traditional barriers to entry. Since the new courts opened, Yardley Tennis Club has been featured on BBC News, the BBC News website, and BBC Radio WM.

Photography by Paul Perelka @paulperelka